INTRODUCTION

REDEFINING
EYEWEAR ONLINE. 

CONCEPT

A NEW LOOK
FOR EYEWEAR.

This project is a visual and interactive experience on how eyewear companies can better communicate and sell their products online. This concept follows a clean and minimal approach with the goal to improve the user experience. Megane Eyewear is a fictional brand name and all images and products used on this project are meant for presentation purpose only.

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STANDING POINT

FOCUS
ON PRODUCTS

The overall interface is minimal in order to stablish a clean focus on products.
The navigation is full screen which helps the user easily immerse in the experience.

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BRAND CONCEPT

COMMUNICATING
THE BRAND VALUES

The brand’s unique values shape the way people perceive the products. Brand story, product features and design highlights are a selling point almost as important as the product itself. The same minimal approach on the website helps emphasize this concept.

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STORIES

INTERVIEWS
WITH INSPIRING PEOPLE

A blog-style section dedicated to interviews with successfull/inspiring people and the reasons that made them choose this brand for their eyewear.

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SOCIAL MEDIA

SHARING
THE EXPERIENCE

First time or regular consumers will always have something exciting to share. This is the right place for people to share their love and passion for the brand.

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