SK-II Redesign
Client
Category
Service
Being a brand with a unique product story, we were challenged to reimagine the brand’s digital presence and create a better experience for the consumer. My role was to help craft the visual design, including working on the user experience and prototyping.
Focus on products.
Despite being a well known brand, there was a need to better communicate each product’s benefits and emphasize on what makes SK-II unique.
Creating valuable content.
By focusing on products, it was important to ensure that the experience with the product was valuable for the consumer. The goal was to make it easier for the consumer to know how to use it to achieve the best results.
Learn more about your skin.
For complimentary guidance, SK-II also offers in-store services that allow the consumer to get expert advice on how to create a personalized regimen, get a skin diagnosis or simply try product samples before deciding on the products to purchase.
Supporting other markets.
For better supporting the users’ needs across the different markets throughout Asia and beyond, it was important to build a flexible design system that could accommodate for different languages and market-specific products.
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