Known for its sustainable weighted blankets, Bearaby wanted to refresh the look of their brand and rethink how they position themselves in the digital space. My role was to help reimagine what the brand could look like and how to better appeal to their target audience by defining a narrative surrounding wellness and comfort.
Communicating the product values.
Bearaby believes that deep revitalizing rest should be natural and sustainable. By focusing on the brand’s core values, I helped craft a narrative around what makes their weighted blankets unique.
Creating a more confident brand.
To help communicate their values and range of products, there was a need to create new assets that could more easily relate to the target audience.
Delivering more value to the user.
To complement the experience, we created a dedicated section on the website to learn more about the brand and the benefits of sleeping under weight.
Empowering and connecting
home cooks around the world.